Tips & Guides
Can Influencer Contract Management Prevent Content Delays?
Content delays can pull the energy out of an influencer campaign before it ever reaches an audience. When a launch depends on creators, media activity, talen...
5 min read
The Brand Agency's Blog
Read our blog for public relations and influencer marketing updates. We share best practices for media pitching, events, and marketing experiential activities.
Latest Articles
Tips & Guides
In-House Vs. Fashion PR Agency: Who Should Own Sample Strategy
Sample strategy deserves the same attention as a major campaign. Every garment, accessory, beauty product, or branded item that leaves your inventory can ope...
5 min read
Tips & Guides
How to Audit PR Agency Claims in Talent-Led Campaigns
Talent-led campaigns can look amazing on paper during the holiday rush. Sales spike, carts are full, and your inbox is packed with reports claiming record-br...
6 min read
Industry Insights
Questioning Brand Activation Agencies in the Streaming Era
Streaming has pulled brand activations out of ballrooms and onto screens. If your brand is still acting like a single event and a few red carpet photos can c...
7 min read
Tips & Guides
Audit Influencer Agency Deliverables: SOWs, Tracking, Rights, and Terms
Q4 is when fashion brands either tighten up their influencer programs or watch money leak out. Late October is not the time to be fuzzy on what your agency o...
7 min read
Tips & Guides
Audit PR Agency Claims in Influencer Deals: Rights, Whitelisting, Lift
The holiday season is when brands go big with celebrities and creators. Q4 launches, gift guides, and end-of-year product drops all hit at once, and PR agenc...
6 min read
Tips & Guides
Performance PR Agency Scorecard: Attribution, Incrementality, Contract Terms
PR can be a real revenue engine for talent-led brands, not just a nice press hit you share in the group chat. When you are working with celebrity campaigns, ...
6 min read
Brand Partnerships
Partnership Agency for Franchise IP Launches: Licensing and Co-Branded Strategy
Franchise IP is no longer just about what happens on screen. It is about what shows up on shelves, in closets, on vanities, and all over social feeds, especi...
6 min read
Tips & Guides
Questioning One-Off Media Relations Agency Engagements
Brands get loud at the end of the year. Holiday drops, Q4 sales, red carpet looks, award-season runs, last-minute launches, all fighting for the same limited...
6 min read
Tips & Guides
Due Diligence Checklist for Creator-Owned IP Launches
Creator-owned IP is not just a campaign; it is a business. When a talent partner is building something they actually own, every choice about PR, content, and...
6 min read
Industry Insights
Why Media Relations Agencies Are Rewriting Influencer Playbooks
Brands are feeling a real shift. Creator feeds are packed, people scroll past obvious ads, and trust drops fast when everything looks like a paid partnership...
5 min read
PR Services
Securing Press Outreach Services Around Tentpole Events
Tentpole events are where brands either stand out or disappear in the noise. Award shows, festival season, Fashion Week, holiday shopping, and big premieres,...
6 min read